We foster vibrant communities & business growth in regional Australia.

How? By developing and sharing authentic, fun and useful content, beautiful photography, inspiring video and best-practice digital publishing, that gets people crazy excited about where they live and supporting local.


Our hyper-local guides are where the locals go to be the first to know about what’s happening, what’s opening, what’s new, where to go and when to go there. Between the website, fab and fun Facie and Insta feeds, a weekly eNews and a handy app, you’ll never be short of info and inspo. We’re like that fun and funky friend that knows what’s happening ALL the time and tells EVERYONE about it! Just not as annoying…


Our national brands , The Fold LIVE and The Fold MARKETPLACE (coming soon) create opportunities for regional businesses, instructors, experts, muso’s, artists and more to connect virtually and in real life through online workshops and classes, live events and an online retail space. A regional marketplace at everyone’s fingertips.

Our team

The Fold Media team :: we’re all about gettin’ it done and having fun.

Our Client Partners

Just some of the amazing regional brands and organisations we’ve shouted from the rooftops about!

From our Founder & CEO

There’s two reason we get up in the morning at The Fold!


1 // To keep locals across the goings-on in regional Australia. We’ll uncover those hidden gems, be the first to know when something fab opens, find those fantastic events, and explore the unique landscape so locals can live their best life in a vibrant community.


2 // Help regional businesses promote themselves. We want to shout from the rooftops about the awesome business in our regions, encouraging locals to shop and support local.

Rebecca Guest :: Founder & CEO, The Fold Media.

“We go deeper. We tell your story. We connect businesses to customers, explorers to adventure, audiences to events, and people to community. We bring rural Australia to life online.”

It’s advertising, done differently.

Our Services

We build brand awareness and improve the digital reach of regional businesses. Local area marketing has never been so important. It’s hard to reach busy locals and stand out from the crowd all by yourself… that’s where we (and our kickbutt super-engaged audience) come in.

Listings - Key Business Info

Give your business or event the best chance of being found.

Content Creation

Storytelling is at the heart of what we do. We create engaging written and visual content that puts your business or event in the spotlight.


We have the audience, platforms and expertise to manage a local content strategy for your business that will help drive brand awareness, new business and customer retention.